Scholarship Program Provides Rare Youth Outreach Opportunity
The Foundation’s $12,000 College Scholarship Program is now underway.
The 2017 topic for essay applicants is: “As a credit union member, explain why someone should choose a credit union as their primary financial institution over alternative service providers, such as for-profit banks.”
This year’s video topic: “Create a 60-second advertisement targeted specifically at a younger viewer (under the age of 30) that highlights the benefits of credit union membership.”
Photographers are invited to capture an original photograph that represents the credit union core value “Respectful.”
College or trade school-bound members of any credit union based in Maryland or D.C. are eligible. The scholarship program is completely turnkey and free for MD & D.C. credit unions.
The scholarship program is designed so credit unions can offer the program as their own. It’s a great tool for credit unions to use to increase youth membership and educate students on credit union values and services. Every credit union in Maryland and D.C. should promote this free program for their members.”
The Program includes:
- $12,000 in scholarship awards
- Easy online application site
- Lobby posters
- Scholarship graphics
- Statement stuffer artwork
- Sample newsletter/web copy
- 100+ volunteer judges
Promotional items can be requested online and include lobby posters, sample newsletter articles, graphics, online application links, and more.
After the March 31, 2017 deadline credit unions with member applicants receive a report noting who entered and their standing so they may reach out to those members. Many credit unions chose to reward members who apply by providing gift cards or a letter of support, even if they don’t place among the top contenders.
Click here to get started.
