Great credit unions know the simple secret to growth: Keep the members you have.

At Johns Hopkins FCU retaining member loyalty means recognizing their longtime members with a special milestone commemoration and gift.

“We want our loyal members to know that they are valued,” said JHFCU’s Lynn Gregory. “So after their 20th membership anniversary date we present them with a small desk clock and a note of thanks from our President. The tokens of appreciation are well received and help us keep our member / credit union relationships alive.” The program has been in operation for 14 years.

More details and a Q&A with Johns Hopkins FCU’s Lynn Gregory.

Calculate your own credit union’s investment in a member milestone program with this downloadable interactive calculator.

Click the image below to download the excel spreadsheet, then enter your own member data to evaluate your member milestone program.

Calculate A Member Milestone Program With This Calculator Download